Awaken Your Business

The exercise that trains your marketing "muscle"

Episode Summary

For spiritual coaches, healers, and practitioners who want to effectively market to get more coaching clients, these videos and resources are for you: https://linktr.ee/tysonsharpe In this episode, I run the group through the NPO exercise, a fast, game-style way to train yourself to recognise whether your niche, problem, and outcome are all clearly stated in a message, or whether one of them is quietly missing. I used AI-generated example messages so nobody could prepare in advance, and had the group call out N, P, or O in real time before we rated each one for clarity and compellingness. We also get into a great tangent on permission-based outreach language, phrases like "would you be open to this?" and why they lower resistance, plus how to weave in your track record and proof without it turning into a pitch.

Episode Notes

I'll teach you:

• The NPO exercise: how to train yourself to instantly spot which pillars (niche, problem, outcome) are present or missing in any message
• Why people often confuse the problem with the outcome, and how that mix-up quietly kills their marketing
• How to make an outcome visual enough that someone can picture it in their mind
• The subtle power of permission-based language ("would you be open to...") in outreach
• When and how to insert your track record, testimonials, and proof into a conversation without over-explaining upfront
• Why practising this skill consistently builds a muscle that transfers into everything you write

If you've ever wondered why a message isn't landing even though you feel like you said everything right, this episode gives you a simple, repeatable way to diagnose it yourself.