Awaken Your Business

Stop Marketing Your Inner Work (Do This Instead)

Episode Summary

In this week's Serving Circle Marketing Mastermind, Tyson breaks down the difference between a "priority problem" and a broad, nebulous one, using the TIME framework (Top of mind, Investable, Measurable, Easy win) to test whether your message will actually convert.

Episode Notes

Most heart-centred coaches, healers, and practitioners are marketing what people need instead of what they're actually asking for. And yes, it's costing them clients.

In this week's Serving Circle Marketing Mastermind, Tyson breaks down the difference between a "priority problem" and a broad, nebulous one, using the TIME framework (Top of mind, Investable, Measurable, Easy win) to test whether your message will actually convert. He also introduces the "billboard vs the shop" metaphor: what you put on your billboard to get someone in the door is not the same as the deep work you do once they're inside.

You'll learn:

• Why "more self-love" or "inner child healing" rarely gets a client to say yes, and what to say instead
• The four meta-niches almost every buying decision falls into (love & relationships, health & fitness, finance & wealth, business & career)
• A simple test to tell if a problem is tangible enough to market
• The live "Find the Priority Problem" exercise so you can play along
• This week's action step: pick a priority problem and test it on five real people