Awaken Your Business

How to Get Your First Leads Without a Big Following — Live Coaching with Retirement Coach

Episode Summary

What does it actually look like to build a coaching business from scratch, when your certification is fresh, your audience is small, and you're not sure where to start? In this episode, I coach Arlene Nelson, a retirement coach helping single women navigate one of life's biggest transitions, through the first steps of building her Quick Win Campaign.

Episode Notes

Arlene is warm, heart-centred, and genuinely passionate about her work. She's been through the retirement journey herself. She knows exactly what it feels like to lie awake at night wondering, "Do I have enough money for this? What will I do with myself? Who am I without my career?"

And that's precisely what makes this conversation so valuable.

We cover:

• Why the "ceiling test" is the most powerful tool for finding the real problem your ideal clients are losing sleep over
• How to use your own lived experience as the foundation of a compelling, credible offer
• What a Quick Win actually looks like for someone preparing for retirement — and how to design one that creates momentum
• Why personal messages always come before social media posts (and how to craft one that feels natural, not salesy)
• How to find your first leads even when you don't have an established audience yet
• The exact wording trap that keeps heart-centred coaches stuck — and the simple shift that makes your message land

Whether you're just getting started or you've been at it for a while and things still feel unclear, this session will show you that clarity comes through doing — not waiting.

Big love, Tyson