Awaken Your Business

For more sales, stop selling, start asking

Episode Summary

This week's Marketing Mastermind hands the mic to guest expert Ken Caputo, a business design and content strategist who's spent decades helping service-based entrepreneurs simplify what they deliver so people can actually say yes to it. Ken introduces the idea of the "curiosity connection," a simple but powerful shift: questions open the mind, statements focus it. He walks through why the purpose of a first meeting isn't to close a sale, it's to decide whether a second meeting even makes sense. The conversation also covers his four-step framework for designing any call, workshop, or piece of content so people actually retain and act on it.

Episode Notes

You'll learn:

• The "curiosity connection" framework: how to use questions to open people up before you make your point
• Why it's okay, even smart, to let people say no early, and how that filters in the right ones
• The "foundational work" metaphor: why you shouldn't show a new client every room in your house on day one
• The three gateways people enter through (Feel, Understand, Do) and how to speak to all three without knowing which one someone needs
• A simple four-step framework for designing any call or piece of content so the takeaway actually sticks

Want to connect with Ken? 

Visit this link here: https://spiraluplife.com/launch